Search
Engine Optimization
A Crucial Competitive Advantage
The priority goal of all website marketers is creating a
constant flow of qualified traffic. The best route to that
traffic is achieving prominent web visibility across the major
search engines. Over 80% of websites are initially discovered
through search engine query. Therefore a distinct competitive
advantage can be attained by ranking high in the search
results for your targeted keyword phrases. The resulting
traffic is the most desirable of leads because they are
already seeking your products or services. Best of all…
referred leads from natural search engine results are
completely free.
What is Search Engine Optimization?
The process of search engine optimization is conditioning
a website and specifically individual web pages to impress the
ranking criteria set by each unique search engine. The basic
foundation of search engine ranking is establishing relevancy
to the context of a search query. Those web pages that best
satisfy relevancy will generally be ranked higher in the
search results. Optimization is a complicated process with
almost infinite variables that is made even more complex
because the engines frequently change the ranking criteria.
The Mr. E. Studios Advantage.
HTML code structure and interface architecture of how web
pages link and relate to each other is crucial to search
engine ranking potential. That’s why our web designers and
developers consider “search engine friendly aspects” when they
design and build websites. Whether you choose to use our
search engine optimization services or not, we use a standard
platform as the core structure within the web design scope as
a value-added benefit to our clients.
Our priority is giving your website the best
opportunity for long-term success well after the design and
build stage is complete. That potential is magnified when our
clients understand the Principles of Search Engine
Optimization. Relevancy is measured in four primary areas
including on-page content, link popularity (links to your
site), keywords used in anchor-text that link to your site,
structure of metadata (behind the scenes) and web page title
tags. Core subject-themes across an entire website provides an
energizing effect.
The search engine optimization process centers
upon clever copywriting that simultaneously considers placing
keywords and keyword phrases where they are most impressive to
ranking algorithms and consider compelling aspects that
entices a user to click through to your website. We invite you
to read our overview of Copywriting for Search Engines which
will strengthen your potential of higher volume qualified
traffic.
Begin the web design journey with us.
We’ll help clear the path to web visibility.
Mr. E. Studios
1018 E. McKinley Ave.
Fresno, CA 93728
Telephone: (559) 375-4544
Email:
info@Mr-E-Studios.com
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